An Introduction to Unified Communications
Over the past decade, the way businesses communicate with customers has changed beyond all recognition. Siloed connection channels like phone systems and emails have given way to the next generation of Unified Communications as a Service (UCaaS) platforms. Grand View Research anticipates that the Unified Communications Market Size will be worth $167.1 billion by 2025. But what is UcaaS exactly?
Recently, we sat down with Adam Klimko, a Senior Solutions Architect at Computex, to discuss what UCaaS is, and to examine whether it’s right for most modern enterprises. “Unified Communications is what we know traditionally as the phone system and all the applications that are bolted on to that, which is traditionally voice, video, instant messaging, presence, and then also web conferencing,” Klimko says.
The core value proposition of Unified Communications is that it can combine multiple communications channels into one cloud platform. Through a single service, employees can communicate with each other and clients in any format they desire, which is more important than ever before in the era of remote working.
In 2019, the Global Workspace Survey found that 50% of employees globally are working outside of their main office headquarters for at least 2.5 days a week. The changing nature of the modern workplace has led many CTOs to look toward UCaaS to modernize their communication systems and become remote working ready.
The low cost and scalability of a UCaaS platform make it one of the most attractive options for enterprises moving to the cloud. ‘Unified communications as a service puts it [communication system] into public cloud infrastructure, which allows you to scale really well. It can scale very high, it can scale very low, and then it also shifts the pricing model from a per-application per-server basis to a per-seat basis,” Klimko says.
However, despite the scalability of UC systems, many companies are still reluctant to pay for a bundle of applications that includes services they won’t use. Klimko notes that UCaaS providers are addressing this by providing an “à la carte menu for a feature,” so you can pick and choose which services you include as part of your plan.
When leveraged correctly, Unified Communications has the potential to transform an entire business. Adopting a cloud-based platform to communicate doesn’t just change how conversations take place but also enhances other operations as well. As Klimko says, “it has been the tide that raises all boats. So if you haven’t thought about it, think about it now, it’s really going to offload a lot of effort from your team.”